
From the outside, you're smashing it. Fully booked, great reviews, a business you built with your own two hands.
Behind the scenes, the money comes in and goes straight back out. Your income goal is a number you picked because it sounded good. You pay yourself last. And there's a tax bill somewhere in the future you'd rather not think about.
You are NOT bad with money.
Nobody ever sat you down and showed you how money, finance and tax actually join up. School didn't. Business courses don't. And until 1975, women in the UK couldn't even open a bank account in their own name, so most of us have no one in our family who modelled this for us.
That's not a you problem. It's a gap nobody named. The Magic Number closes it.
The AI Edition comes with my own prompts, built to work with my Magic Number template, so the boring admin is done for you. Your vision, your dreams and your decisions stay yours. That's the part no AI can do, and the part that changes lives.
Prefer pen and paper? The original way still gets you to exactly the same number.
It isn't industry specific. It isn't income specific. Salon owners, clinic owners, coaches, consultants and seven figure founders all use the same number to decide what they sell, what they charge and what they pay themselves.
Sooooo many of my clients come to me without really knowing what they need to earn… So I brought in Gem's Magic Number Framework to give my clients clarity with their numbers… Every woman who runs a business need this & needs Gem
Omgggg Gem, I just did the magic number!… everything feels so clear and I'm not overwhelmed when thinking about my finances now - I actually WANT to look at them!!!!… can you do a guest spot in my group for the girls to teach this please?!
Most women set income goals backwards. They look at what they made last year, add a bit, and hope.
The Magic Number starts with you. The life you're living now, the life you actually want, what your business costs to run, and the tax that comes with all of it. Then it works backwards to one clear monthly figure, and a 12 month plan that tells you what to sell, what to charge and what to pay yourself.
And it isn't a one-and-done. It's a working document for your business. My Academy and membership women revisit their Magic Number every single month, and it grows every time they level up. Your number grows with you.
Because a profitable business isn't worth the paper it's written on if the woman running it isn't happy.
Almost 15 years in finance. Technically brilliant with everyone else's numbers. And so avoidant with my own worth that I stayed stuck below the income I actually needed.
Financial confidence has three parts: money, finance and tax. My qualifications had finance and tax locked. The bit I was missing was money. Pricing, self-worth, actually asking for what I was worth.
So I built the Magic Number. I worked out the income my life really needed, priced up the life I wanted, and looked at the proof that other women were already earning it. It overrode the "why not me" for good.
It's why, to this day, it's the very first piece of work I ask every woman to do before she steps into a room with me.
A qualified accountant's eye on your money, finance and tax. The structures, the tax, what you can really pay yourself.
Not theory. A 12 month strategy that tells you exactly where to focus, so you know what to do on Monday morning.
Seeing your dream life priced up in black and white, so your goals stop feeling greedy or impossible and start feeling like a plan.
Bingeable training that walks you through it step by step. Finish it over a coffee and a croissant.
The exact template I use with my 1:1 clients and inside academies. Revisit it every month as your business grows.
What to sell, at what price, how many, month by month. VAT considered.
Finally, a wage you LOVE paying yourself, built into the plan from the start.
My own prompts that do the boring admin for you, so what used to take a weekend takes an afternoon.
The part I'll never hand to AI. Your vision, your goals, your why.
Join the multi six and seven figure women who know their number, and decide from a place of power, not panic.
I'm an award winning, qualified accountant with over 20 years in finance across three continents. I've managed the finances of 220+ businesses in a $400M commercial shopping centre, and I've been the woman undercharging herself. I know both sides.
Every woman I work with has a business that is working. What's missing is the number that tells her where to point it.
It's the monthly figure your business needs to make to pay for your whole life: your business costs, your personal costs, your tax and the life you want. Plus a 12 month plan that tells you how to hit it.
If you run a business and want to know what you actually need to earn, not guess, yes. Whether you're just starting out or scaling to multi six or seven figures, it meets you exactly where you are.
That's the most normal feeling in the world, and it's exactly why this exists. You're not looking backwards at what went wrong. You're looking forwards at what you want, and building the plan to get it.
Not at all. If you can copy and paste, you can do this. And the AI part is optional, the original method gets you to the same number.
The workbook walks you through keeping your data safe before you start. Your call either way, both routes get you to your number.
Perfect, this makes their job easier. I'm a qualified accountant myself and I know this isn't work they're doing with you. Your Magic Number helps you get more from the support you already pay for.
The masterclass is bingeable, and with the AI Edition you can have your first number in an afternoon. But it's not something you fill in once and forget. It's a working document for your business. My Academy and membership women revisit their Magic Number every month, and it goes up with every level of growth.
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Introducing:
Your Magic Number™ – the signature framework by Award Winning UK Qualified Accountant, Gemma Heard that’s helped 7-figure founders, start-ups CEOs and side-hustlers find their focus, create financial clarity, and finally feel in control of the money stuff.


Whether they’re turning over £50k or £500, this tool helps them:
💥 See exactly what they need to earn
💥 Design their income goals around their life goals
💥 Get laser-focused on what to sell, at what price
💥 Stay connected to the why behind their money


🏠 Buy their dream home
🌍 Relocate their entire lives
✈️ Take 5-star holidays with their families
🧠 Stop money overwhelm and finally feel clear, capable and confident




🎥 3-Part Pre-Recorded Masterclass
– Welcome & Intro to Your Magic Number
– How to Calculate It (using your real-life expenses, income goals, and dreams)
– How to Make It Happen (yes, the strategy part too – we're not here to just wish)
- How much to Pay Yourself in Business - finally a wage you LOVE
📓 The Magic Number Framework
– Step-by-step guidance to create your Magic Number so it feels exciting, doable, and aligned
- With all elements of Business considered including VAT 👀
💫 A Proven Process to Manifest & Multiply
– This isn’t just about earning more — it’s about calling in your next-level life.
- You'll walk away with a Full 12 month Sales Strategy for your business that will pay for your IDEAL LIFE


If you’re tired of plucking income goals out of thin air...
If you’re ready to make decisions from a place of power, not panic...
If you want a number that’s rooted in your reality and backed by vision...
Join the hundreds of wealthy women who have found financial freedom in the Magic Number,
This is your sign, queen.


As a qualified and award winning Accountant, with over 20 years of global finance experience, I know what you need to get the financial results you truly desire. I’ve worked with business owners across every industry you can imagine. Whether you’re just starting out or already running a six-figure operation, I’ve seen the same financial principles work time and time again. VAT and TAX can be so confusing when you don't know where to turn. But don't worry, I've got you!
I’ve helped thousands of entrepreneurs just like you transform their relationship with money, boost their income, and confidently take control of their financial future.
So strap yourself in Queen because this is YOUR time to shine and I want a front row seat!


A: If you're a business owner who wants clarity around what you actually need to earn — not guesswork — then yes. Whether you’re just starting out or scaling to multi-6 or 7 figures, this framework meets you exactly where you are and gives you the financial focus you've been craving.
A: You don’t need a whole weekend Queen, this is a bingeable 3-part masterclass with bite-sized lessons you can action immediately. You could literally find your Magic Number over a coffee and croissant. It’s that doable.
A: Perfect! This isn’t about doing their job (and I know they aren't doing this work with you because I am a qualified accountant myself!) it’s about making their job easier because you finally know what you need. Your Magic Number gives you a clearer picture of your financial goals, so you can make the most of the support you’re already paying for.
A: Nope. This is finance with feeling. It’s empowering, inspiring, and practical. It brings your numbers to life in a way that connects to your real goals ( not just your tax return). How do I know this? Because you'll be writing to me telling me how AMAZING this is as soon as you've done it!




